AVRO Focus

Attention is the first thing to slip on a long day, whether that's hour three of a ride, a stretch of race-week logistics, or an afternoon at a desk between sessions. AVRO Focus was built for those windows, when you need to stay locked in without reaching for another cup of coffee.

Attention without the stimulant load – A stick pack mixes into cold water and delivers 200 mg of PharmaGABA, a naturally fermented calming compound, alongside 250 mg of Cognigrape, a standardized grape extract studied for supporting attention, memory, and mental clarity. Neither ingredient is a stimulant, so there's no caffeine layered on top of a day that already has plenty of it.

Built for long stretches of concentration – Long training blocks, film review, and race-week logistics all draw on the same kind of sustained concentration. AVRO Focus is meant for those specific windows rather than background daily use.

Clean fuel for a clear head – The formula runs on PharmaGABA and Cognigrape alone, with no added sugar and no artificial sweeteners, so the ingredients doing the work are the only ones you're getting.

Cognigrape is a standardized extract of red grape polyphenols, studied in a placebo-controlled trial for its effect on attention, memory, and language, though that research was conducted in healthy older adults rather than athletes specifically. PharmaGABA works on a separate pathway, helping settle mental noise so attention has less competing for it. Together, the two ingredients aim for a level, sustained kind of focus rather than a jolt.

How to Use AVRO Focus

Empty one stick into 8 to 12 oz of cold water and stir until dissolved, then drink it 20 to 30 minutes before the moment you want to feel sharp.

Deep work blocks: Before a heads-down stretch of work

Before high-stakes tasks: Ahead of meetings, presentations, study sessions, or race-strategy planning, when you need to be sharp without any stimulant edge.

Afternoon reset: Through the midday slump instead of another coffee, when attention drifts but caffeine would keep you wired later than you want.

Most athletes reach for one stick per situation, not a daily dose, and describe staying locked in for hours without the jitters or crash of a second or third coffee.